UX

When we first encountered Blackbird, it was a powerful tool on paper, a sleek, data-rich internal platform built by one of the world’s largest commercial real estate firms. But there was a problem: no one wanted to use it. Despite its capabilities, adoption was low. Brokers avoided it, researchers had to do most of the […]

Design isn’t just about how something looks. It’s about how well it works. And more importantly: how well it works for the people using it and for the business behind it. At Codelitt, I often work with teams looking to level up their design practice. One of the biggest mindset shifts I help them make […]

AI is revolutionizing the way we live and work, and it’s no different when it comes to design. From generating ideas to creating stunning visuals, AI tools are changing the game for designers all over the world. In this blog post, we will explore how ChatGPT (a machine learning tool that uses natural language processing) […]

Aesthetics are a big deal –there’s no secret there. But a product’s appearance is merely one piece of a much bigger puzzle. A product’s appearance is only skin-deep; what lies beneath the surface really counts. And by that, we mean usability. What Is Product Usability? Simply put, usability is a measure of how well users […]

There are plenty of factors to consider regarding user experience (UX) design. Designers need to consider the practicalities of how a product is used to make it as user-friendly as possible. And while there are lots of ways to build effective design systems, they all boil down to one key thing: understanding human psychology. Why […]

If you want to engage with your platform’s users, user experience (UX) is paramount. A platform with a stellar user experience drives organic traffic more easily, keeps visitors on-site, and turns first-time visitors into regulars. And all this occurs while your brand is represented positively and accurately. Sounds easy enough, right? But to create a […]

User research plays a critical role in the success of any digital product. Not only can it help you understand your users and their needs, but it can also help you validate your assumptions and develop better product decisions. There are many distinct types of user research, each with its own set of benefits and […]

Innovation can be spurred by trends in your market, competitor moves, or by simply looking inward and evaluating your user’s experience with your product. In our recent blog post, “the “secret” to profitability – understanding your user” – we discussed the link between profitability and the user experience. Today, we will be taking a step […]

Dear Valued Customer.. We’ve seen the all too familiar tagline, “dear valued customer” in circumstances where we do not necessarily feel that we are being heard as users of a product. Customer retention fuels profitability. But, this can be challenging for companies and many spend time focused on acquiring new users versus engaging with their […]

The Codelitt team was pleased to participate in the Re:Connect webinar this past June with a panel describing some foundational concepts in digital transformation in Commercial Real Estate with our presentation entitled “Digital Diagnostics: from Symptom to Solution” The panel discussion showcases three members of Codelitt’s leadership team speaking about the role of User Experience […]

If you’re like me and you like home organizing shows you will have watched ‘Get Organized with The Home Edit’ on Netflix. They organize closets and have “a system” which they love to talk about. One aspect of that system is color coding – grouping items by color. Sounds simple, right? Here’s why this system […]

How implementing Design Systems affects the end users, the product team, and our partners We, humans, are creatures that love routines. We tend to build patterns in our lives. Even though you may aim to live outside your comfort zone, trying not to get caught up in the monotony of a routine is a routine […]

This is the first part of a two-part article dedicated to the design work principles I found to improve my work and ease collaboration with developer teams. I am by no means someone to preach and spread wisdom, I am still reading and informing myself, trying to find what works best, and make decisions to […]

A few weeks ago while interviewing a developer for Codelitt, I asked if he had any questions for me. He only had one, “Would I be the one creating the design?” He may have thought that my video froze because it took me a while to realize that he was being serious. I was sitting […]

What is UX Design? User Experience Design (aka UX) has been around for almost 30 years, but it wasn’t until the first generation of Apple products hit the market that UX made a giant leap in awareness. At that time, there was a gap when it came to describing how a person felt when they […]

Some weeks ago I asked a few of the Codelitt team members a simple question: “What is UX?” I was happy that no one shied away from answering, and the difference in their responses was incredible: Engineers focused their answers in very pragmatic areas that all revolved around friction and how to reduce it. The […]

In the design world, it’s all about creating delightful, intuitive experiences. This is much easier said than done! For a technology company, there’s a lot to consider when looking at the difference between: The “Why” – What are the business reasons for creating a new product? And the “How” – How are the end users […]

UX Design is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. Let’s build on this definition. At its core, UX is really about ensuring that a user finds value in what’s being provided to them. So what […]

Debunking the myth. I hate to burst your bubble, but design has never been about making things pretty. I’m lying, I love to burst that bubble. This misconception has been around since ancient times and, unfortunately, it’s still present. What designers do, what designers always have done, is give form to things by shaping abstract […]

When people first learn about product design, they are introduced to: UI – the product’s overall look and feel UX – the user’s overall experience/interaction with the product. But there is a key skill that is often overlooked that saves your team time, money, and additional work in the long run: User Testing! User Testing […]