UX

When we first encountered Blackbird, it was a powerful tool on paper, a sleek, data-rich internal platform built by one of the world’s largest commercial real estate firms. But there was a problem: no one wanted to use it. Despite its capabilities, adoption was low. Brokers avoided it, researchers had to do most of the […]

Design isn’t just about how something looks. It’s about how well it works. And more importantly: how well it works for the people using it and for the business behind it. At Codelitt, I often work with teams looking to level up their design practice. One of the biggest mindset shifts I help them make […]

AI is revolutionizing the way we live and work, and it’s no different when it comes to design. From generating ideas to creating stunning visuals, AI tools are changing the game for designers all over the world. In this blog post, we will explore how ChatGPT (a machine learning tool that uses natural language processing) […]

Aesthetics are a big deal –there’s no secret there. But a product’s appearance is merely one piece of a much bigger puzzle. A product’s appearance is only skin-deep; what lies beneath the surface really counts. And by that, we mean usability. What Is Product Usability? Simply put, usability is a measure of how well users […]

There are plenty of factors to consider regarding user experience (UX) design. Designers need to consider the practicalities of how a product is used to make it as user-friendly as possible. And while there are lots of ways to build effective design systems, they all boil down to one key thing: understanding human psychology. Why […]

If you want to engage with your platform’s users, user experience (UX) is paramount. A platform with a stellar user experience drives organic traffic more easily, keeps visitors on-site, and turns first-time visitors into regulars. And all this occurs while your brand is represented positively and accurately. Sounds easy enough, right? But to create a […]

User research plays a critical role in the success of any digital product. Not only can it help you understand your users and their needs, but it can also help you validate your assumptions and develop better product decisions. There are many distinct types of user research, each with its own set of benefits and […]