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Product Build


When skipping AI was the smartest move, and what we built instead
Everyone loves a bold AI case study. The wins. The speed. The promise of scale. But there’s another kind of story worth telling, one about the time you decided to actually not build the product. That was the case with EON Capital Partners. Start with Exploration, Not Assumption EON came to us with a clear […]
Kaio Magalhães
Jul 15, 20252 min read


How to Build AI Features in 2025
The AI landscape has rapidly evolved over the past year, making it easier and cheaper than ever to build AI-powered features. In 2024, we talked about how to integrate AI into products, but 2025 has changed the game. Let’s dive into the new reality of building AI features today. What’s Different in 2025? Unlimited Context […]
Kaio Magalhães
Feb 24, 20254 min read


How to build AI features in 2024
disclaimer: The examples are based on real situations, but they were changed to preserve the anonymity of the people involved as well as the ideas discussed. All the client projects were changed to a similar one. Last month I published a blogpost sharing a few lessons I learned from building AI products. While discussing it […]
Kaio Magalhães
May 6, 20246 min read


Lessons learned in the last year building AI products at Codelitt
November of 2022 is a month that will go down in history as the one in which the world was all looking at the same shiny new thing: ChatGPT. This revelation captivated the imaginations of countless developers – including myself, as I immediately started building proofs of concept on top of it. In hindsight, I […]
Kaio Magalhães
Apr 9, 20247 min read
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