Dear Valued Customer.. We’ve seen the all too familiar tagline, “dear valued customer” in circumstances where we do not necessarily feel that we are being heard as users of a product. Customer retention fuels profitability. But, this can be challenging for companies and many spend time focused on acquiring new users versus engaging with their […]

Debunking the myth. I hate to burst your bubble, but design has never been about making things pretty. I’m lying, I love to burst that bubble. This misconception has been around since ancient times and, unfortunately, it’s still present. What designers do, what designers always have done, is give form to things by shaping abstract […]