Approach

Ideation

We begin the research process by aggregating insights and understandings through the use of observational techniques and human-centered design. By placing ourselves in the environment of the end-user, we are able to identify pain points and behavioral traits that lead to new opportunities and solutions. Ideas are tested using rapid prototyping, measured through user feedback/analysis and iteratively refined until a compelling solution is identified.

We assemble multidisciplinary teams to help our clients innovate and solve their most important technical challenges.

Design

We believe communication and a passion for great experiences are at the heart of every great product. Our design team combines years of experience across varying backgrounds to marry best in class talent and people-centered methodologies. Our understanding of design principles, aesthetics, tendencies and user experiences have allowed us to create successful projects from branding, to product and apps interfaces, to immersive worlds using the latest in augmented reality.

Utilizing the Build - Measure - Learn loop allows us to build quick and to understand the market even quicker.

Development

Building great products requires the right foundation and tools for the job at hand. Our engineers are always researching the latest in technology, yet maintain a pragmatic approach when determining the proper architecture for each project. We believe that the best technology is the most simple in its design. As advocates of following best-practices, we follow methodologies such as test driven development, continuous integration, pair-programming, peer code reviews, etc.

We use an experience and data driven approach to uncover new insights and untapped needs, driving ideation from the ground up

Implementation

Our software and design teams iterate through rapid development cycles, providing our clients with agility and bandwidth unheard of in corporate environments. Our process enables us to launch quickly and provide fast responses to customers needs. Through the use of agile methodologies and strategic goals/KPI’s, we aim to continuously deliver the best possible end-product.